BurgerFi to Pioneer In-Car Ordering Channel

maviioMedia, News


QSR Magazine

December 16, 2021

BurgerFi announced that it’s testing in-car ordering, a dining room robot, and a list of other innovative technologies as it rushes to stay ahead of labor shortages and evolving consumer preferences. 

The fast casual claims it will be the first restaurant to launch in-car ordering through new 5G cars debuting next summer. It will do so through a partnership with Mavi.io, an in-car retail marketplace that curates shopping options on an interactive vehicle dashboard. The process could start by a driver verbally telling the car they’re hungry, and the vehicle will respond with the best nearby options. The car then places and monitors the order, coordinates navigation to the pickup destination, and notifies the restaurant when the customer arrives.