Dec. 16, 2021, 12:11 PM
PALM BEACH, Fla., —BurgerFi, one of the nation’s fastest-growing, premium fast-casual concepts, is testing and expanding five new technologies and creative strategies to stay ahead of evolving consumer preferences and combat widespread labor shortages that have plagued the restaurant industry since the onset of the pandemic. The brand remains at the forefront of innovation as part of its commitment to providing the best restaurant guest experience, while continuing its aggressive expansion up the Eastern Seaboard.
“While the entire restaurant industry faces macro headwinds, BurgerFi is determined to be resilient and forward-thinking,” said Karl Goodhew, Chief Technology Officer at BurgerFi. “Leveraging technology is a key factor in delivering guest and employee happiness.”
To satisfy the hunger of guests on-the-go, BurgerFi will be the first restaurant to launch in-car ordering in the new generation of 5G interactive cars rolling off production lines starting in the summer of 2022. Through a partnership with Mavi.io—an in-car retail marketplace that brings safe, easy, curated shopping to the dashboard of consumers’ favorite cars—guests can order BurgerFi favorites, including all-natural burgers, fresh-cut fries and creamy custard shakes, from the comfort of their vehicle by using their voice or their car’s interactive dashboard. It notifies the restaurant when you arrive so your fresh order can be delivered curbside.